Friday, April 03, 2009
Peter Gowers - my new beacon for all things marketing!
Peter Gowers is a super amazing guy!
It's not just about whatever he mentioned that day during the NTU-Cornell seminar on "The Next Generation of Asia-Pacific Hospitality". It's not really about the fact that he's CEO or what (though admittedly, it does count). It's just the way he thinks and acts upon with courage, belief and passion - it's very amazing. And it's even more amazing when he's right about certain things when at the end of the day, things went well....or should i say, really successful.
It's cool the way he managed to play a role in rebranding IHG and indirectly, shape the future of IHG. It's cool to use real people coz it's so unreal to do that and yet so cool coz it's real! This was the basis of our marketing campaign for ISG - which I remembered possibly was because of Yawen being inspired by IHG after our field trip as well to which Bernard crystalised the posters with utmost perfection.
And he's got no airs..and really humble sort of guy?
Which kinda brings me back to why I love people in this industry. They're damn good but they don't go around telling people they're damn good unless needed - unlike many people whom I've came across in the banking & finance sector. (except for UBS, which is the weird and super nicee one.)
Posted by Atlantic Amethyst at 4:13 PM
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